1st February 2021- BSTT

A tweak to the business name and a new logo

Hi everyone!

I hope you are keeping well. Back in October I commissioned a new logo for my business.

I have moved away from using "sports massage" in my name as massage is only a part of my work. I have also taken into account that some people can be put off by the phrase as they don't deem themselves as "sporty" and so don't seek treatment.

Soft tissue therapy is the preferred name for the work we do, as it encompasses much more than just massage. My professional association the ISRM (previously the Institute for Sports & Remedial Massage) is now ISRM- The Institute for Soft Tissue Therapists.

I think soft tissue therapy is much more inclusive and welcoming!

My brief was very simple: Minimalist, with an outline of a sun and the background needed to be blue!